Katie Chiu actively creates and manages content and conversations on Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn, Pinterest and other media/websites for Allyn Media clients. An artist, Katie designs graphic identities, creates graphic tools and animations, and is an accomplished photographer. Katie guides paid social strategy, and works with clients to generate content that educates, motivates and empowers target audiences to act in ways that benefit Allyn Media clients. She listens, monitors and responds to client-related discussions on externally managed social media platforms and discussion boards. Katie coordinates with public relations, public affairs and creative teams to conceptualize, manage and execute innovative social media projects and campaigns that actively engage key audiences for clients like Trinity Groves and Southern Methodist University’s Deason Center for Criminal Justice Reform. Her data analytics reports help clients stay informed of best practices. She conducts regular social media training of clients. She is consistently growing online social media communities and creating effective strategies to utilize social media on behalf of clients.