YMCA Entrepreneurs Empowerment Program · Session 5 · July 16, 2026
Your Digital Footprint
Own It. Build It. Grow It.
Everything referenced in the session is linked below, organized by topic. You don't need to remember URLs — bookmark this page or scan the QR code on your handout to come back anytime.
Session Checklist
Download the one-page handout — your digital presence checklist with all six topic areas.
Session Presentation
Download the full slide deck from today's session for reference.
Digital Workbook
A fillable PDF workbook to complete during or after the session — audit your presence, capture your answers, and build your action plan.
01
LinkedIn
FREE
LinkedIn
Build your professional profile, connect with investors and partners, and establish credibility before the meeting happens.
linkedin.com
FREE
LinkedIn Profile Completeness Guide
LinkedIn's own documentation on what makes an All-Star profile — headline, About, Featured section and more.
linkedin.com/help
02
Meta & TikTok
FREE
Meta Business Suite
Manage your Facebook and Instagram Business Pages in one place — scheduling, analytics, ads and inbox.
business.facebook.com
FREE TIER
Canva
Create on-brand graphics, Reels covers, Stories, and social posts — free tier is robust for small business use.
canva.com
FREE TIER
Later
Schedule posts across Instagram, Facebook, TikTok and more. Free tier includes basic scheduling and analytics.
later.com
FREE TIER
Buffer
Simple, clean social scheduling tool with a generous free tier. Good for managing one to three platforms at once.
buffer.com
03
Google Business Profile
FREE
Google Business Profile
Claim, verify and manage your business listing on Google Search and Google Maps. The single highest-impact free tool for local visibility.
business.google.com
FREE
GBP: How to Verify Your Business
Google's step-by-step guide to verifying your listing by mail, phone, video or Search Console.
support.google.com
04
Brand Reputation
FREE
Google Alerts
Set up alerts for your business name and your own name. Get notified any time you're mentioned online. Takes three minutes.
alerts.google.com
FREE
How to Respond to Reviews on Google
Google's official guide to responding to customer reviews — both positive and negative — from your Business Profile.
support.google.com
05
Website & SEO
FREE
Google PageSpeed Insights
Test how fast your website loads on desktop and mobile. Slow sites rank lower on Google — this tool shows exactly what to fix.
pagespeed.web.dev
FREE
Google Mobile-Friendly Test
Check whether Google considers your site mobile-friendly. Non-mobile sites are penalized in Google Search rankings.
search.google.com/test/mobile-friendly
FREE
Google Search Console
See what search terms bring people to your site, how your pages rank, and any technical issues Google has flagged.
search.google.com/search-console
FREE
Google SEO Starter Guide
Google's own plain-language guide to SEO fundamentals — written for business owners, not developers.
developers.google.com
06
Analytics
FREE
Google Analytics 4
Track website visitors, traffic sources, and what pages convert. Install on your site to start collecting data — it doesn't backfill.
analytics.google.com
FREE
Google Search Console
Pairs with GA4 to show the full picture — what people searched, what they clicked, and where your site shows up in results.
search.google.com/search-console
FREE
Meta Business Suite Insights
Facebook and Instagram performance in one dashboard — reach, engagement, best posting times and audience demographics.
business.facebook.com
FREE
Google Business Profile Insights
See how many people found you on Google Search vs. Maps, what they searched for, and how many called or requested directions.
business.google.com
Your 48-Hour Action
- Google your name and your business name right now — what comes up is what your customers see
- Set up a Google Alert for your business name at alerts.google.com — it takes three minutes and it's free
- Update your LinkedIn headline — make it say what you do AND who you serve, not just your job title
Jessica Moore
VP & Digital Practice Lead · Allyn
Allyn is a strategic communications and public relations firm based in Dallas, Texas. For over 40 years we've helped organizations and individuals show up, tell their story and get results — from Fortune 500 companies to nonprofits and emerging businesses.