In celebration of the organization’s 80th anniversary, Cal Farley’s Boys Ranch engaged Allyn Media to help refresh the brand identity of the organization to help with fundraising efforts in connection with the 80th anniversary of the school.
Allyn Media was tasked with developing an updated logo that honored the history of the organization, while celebrating how Cal Farley’s Boys Ranch is leading the innovation in care for children. Allyn Media conducted research and focus groups with stakeholders including donors, the executive leadership team, alumni, staff and the board of directors to gage their pulse and better understand what these groups felt about the organization, and what they envisioned in a new brand identity. From these conversations and an audit of internal collateral, marketing and fundraising tools, we developed a new logo and look and feel for the organization that will move the school forward into the future with the buy-in of key stakeholders and donors. All of this was presented to leadership and board for full approval.
