Asia Pulp & Paper. One of the world’s leading pulp and paper companies Asia Pulp & Paper hired Allyn Media to create an advertising campaign highlighting six different corporate citizenship projects the company supports with six different 60 second TV spots. The projects highlighted include Asia Pulp & Paper’s efforts to save Asian tigers and orangutans, reforestation and managed forest programs, Habitat for Humanity and providing jobs, education and healthcare to local tribes. Our team traveled to Indonesia, scouted locations, developed TV concepts, wrote, produced, directed and edited the final ads which were awarded with a coveted American Advertising Award, an ADDY.
