Social Media Creator / Strategist
Job Description: Social Media Creator / Strategist
Company: Allyn (Allyn Media)
Location: Dallas, TX
Position: Mid-Level
Job Type: Full-time, In-Person
Position Overview:
- Manages content creation, scheduling and posting on various platforms.
- Focuses on the execution of social media campaigns, including content creation, community engagement and performance analysis.
- Tracks and analyzes social media performance.
- Identifies trends and provides insights to improve strategies.
- Develops and implements content strategies, ensuring consistency and relevance across platforms.
- Analyzes and prepares reports to show ROI to clients.
Required Capabilities:
- Excellent communication and storytelling skills, both written and verbal.
- Develop and execute comprehensive social media strategies for various clients to increase brand awareness, engagement and traffic.
- Create high-quality, engaging and relevant content (including graphics, videos and written posts) tailored to the needs of each client.
- Capable of managing social media accounts across platforms like Facebook, Instagram, X, LinkedIn and TikTok, ensuring consistent and timely posting.
- Monitor and analyze social media performance using analytics tools, providing insights and recommendations for improvement.
- Collaborate with clients and internal teams to ensure alignment on brand voice, messaging and objectives.
- Stay up-to-date with the latest social media trends, tools and best practices to continually enhance client strategies.
- Plan and execute social media campaigns, including paid advertising, to meet specific marketing goals.
- Respond to social media inquiries and engage with followers to foster a strong online community.
- Report on social media performance, including key metrics and ROI, to clients and internal stakeholders.
- Conduct social media audits and create monthly content calendars.
- Capture real-time content (photos, videos) during events, special occasions and daily activities relevant to the client’s brand.
- Use smartphones, stabilizers, ring lights and wireless mics to produce high-quality visual content.
- Edit and enhance content using software like CapCut, Canva Premium and Splice.
- Work closely with the digital ad placement team.
- Schedule social posts across platforms.
- Find trending audios for reels if requested.
Required Technology Skills:
- Proficiency in social media management tools (eg. Sprout Social).
- Strong understanding of social media analytics and reporting tools (e.g., Google Analytics, Facebook Insights, X Analytics).
- Experience with graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, CapCut, Canva Premium, Vimeo, Splice).
- Familiarity with SEO and content optimization techniques.
- Basic knowledge of HTML and web publishing is a plus.
- Latest smartphone; Data cloud storage, ring light, stabilizer, wireless microphones.
Educational Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Work Experience:
- Must have 5-7 years of experience in social media strategy, management and content creation, preferably within a digital marketing or public relations agency.
- Proven track record of managing social media accounts for multiple clients or brands.
Personal Attributes:
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Creative thinker with a keen eye for design and detail.
- Ability to work independently and as part of a team.
- Proactive and problem-solving mindset.
- Flexibility to adapt to changing priorities and client needs.
- Biliterate English/Spanish is a plus.
Check back later.
Check back later.
Check back later.
Check back later.
Check back later.