Skip to main content
Allyn Media Digital Summit

AM Digital Summit Hosted by Allyn Media
Friday, May 7th, 9:00 am - 12 pm

Allyn Media Digital Summit. Actionable advice from digital marketing experts.

Speakers + Free + Virtual + Marketing Experts + New Tactics + Networking

Elevate your digital marketing game with expert-led sessions that give you strategies, tactics and best practices to meet the challenges of this new business era.

speakers

Jennifer Pascal - Allyn Media

Jennifer Pascal

Co-Owner, Chief Operating Officer

Jennifer Pascal is an entrepreneur and recognized expert in communications and crisis management strategy. Her strategic communications counsel guides public relations, public affairs and image campaigns for corporate and nonprofit clients. Jennifer has prepared executives, ambassadors and civic leaders with media training for high-profile interviews and speeches. She has led ideation and strategic sessions for both for-profit and nonprofit clients on revenue stream development teams.

Jennifer specializes in helping corporate and non-profit clients successfully protect and preserve public confidence and brand value in times of crisis and challenge. She has advised clients on issues related to federal investigations and law enforcement, fatalities, regulatory scrutiny, data breaches, defective products, labor relations, child safety, mergers and animal welfare.

Jennifer has led a number of award-winning communications projects including a Public Relations Society of America (PRSA) “Business Issues Management” Silver Anvil for their work for ConocoPhillips; a PRSA “Best Of” Silver Anvil, along with her team, for launching XM Satellite Radio; and a PRSA Silver Spur Award for their work on the Universal Technical Institute Grand Opening of their Dallas / Fort Worth campus. Her team's work for 7-Eleven, Inc. earned three Telly awards.

Her clients have included Fortune 500 companies like Walmart, Bank of America Corp., Microsoft and ConocoPhillips, and organizations serving children including school districts, independent schools, universities and zoos.

Jennifer’s company, Allyn Media, is a 100% women-owned, certified by The Texas Comptroller as a Texas Historically Underutilized Business (HUB) and the North Central Texas Regional Certification Agency (NCTRCA) as a Women-Owned Business. The Dallas Business Journal recognizes Allyn Media as one of the “Best Places to Work” and one of “North Texas Region’s Largest Women-Owned Businesses.” D CEO Magazine recognized Allyn Media with a Nonprofit and Corporate Citizenship Awards 2021 for Equity Leadership.

Jennifer Pascal serves on the University of Texas at Dallas Development Board and the YMCA of Metropolitan Dallas Turkey Trot Sponsorship Outreach Committee. She is a volunteer at Spanish House Elementary and a youth basketball coach through the YMCA. She has served as a volunteer as board chair of Friends of Wednesday’s Child, a volunteer with Big Brothers/Big Sisters, and Project B.E.L.O.N.G. - Building Essential Life Options Through New Goals.

Shawn Williams - Allyn Media

Shawn Williams

Vice President

Shawn Williams guides Allyn Media’s corporate and nonprofit clients on civic, media and community outreach campaigns. Shawn’s advice helps clients assess potential risks and develop comprehensive plans to prevent crises, promote positive brand awareness and advance development.

In June 2012, Shawn was appointed Deputy Chief of Staff by Dallas Mayor Mike Rawlings. In that role, he was the project manager for Rawlings’ Grow South initiative as well as the Men Against Abuse Rally, which highlighted the issue of domestic violence.

In June 2013, Shawn joined the Dallas Police Department as Community Affairs Manager and commander of the Media Relations Unit. He also oversaw Youth Outreach and Crisis Intervention at the department. In 2014, Shawn served as interim Director of Media Relations for the City of Dallas.

Prior to joining the City of Dallas, Shawn launched DallasSouthBlog.com in 2006 where he served as publisher and editor. Dallas South has been featured in the Chicago Tribune, Ebony Magazine, NBC Nightly News. He is a former columnist for The Dallas Morning News and commentator for WFAA Channel 8’s Inside Texas Politics.

Shawn earned a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from Texas A&M University.

In 2021 Allyn Media was recognized with the Nonprofit and Corporate Citizenship Awards 2021 for Equity Leadership from D CEO Magazine, accepted by vice president and social justice practice leader Shawn Williams.

Kristin Welsh - Allyn Media

Kristin Welsh

Director of Public Relations

Kristin Welsh leads media relations and public relations efforts for corporate and nonprofit clients at Allyn Media including WeWork, Walmart, Dallas Area Habitat for Humanity and Life School. She handles message development, strategic planning, and media outreach including developing newsworthy pitches and providing guidance and response during negative situations. As a former reporter, she has a distinct approach to communications that delivers prominent coverage in national, state and local media. Her clients have appeared in publications like The Wall Street Journal, USA Today, The New York Times, and The Huffington Post, and in local Dallas/Fort Worth publications and broadcast outlets.

Kristin also handles media efforts for large scale events including a statewide media tour for Texas Water Smart with former Agriculture Commissioner Todd Staples, media surrounding the 2014 Jimmy & Rosalynn Carter Work Project in North Texas, and attention-getting press conferences, ribbon cuttings and grand openings.

Kristin holds a Bachelor of Journalism Degree from the University of Missouri and previously worked as a reporter before coming to Allyn Media. In her spare time, you’ll find her puttering in the kitchen. She also enjoys traveling, watching Dallas Cowboys and Missouri Tigers football, and spending time with her husband Mark and dog Truman.

Jessica Moore - Allyn Media

Jessica Moore

Director of Digital Communications

Jessica Moore plans, constructs and executes digital marketing plans that drive achievement for clients with excellent delivery of social, content and creative programming that reinforces brand health metrics: brand awareness, popularity, engagement, advocacy, new consumer adoption and share-of-voice. Jessica determines what relevant digital and social brand assets including video, copy, photography, sites, search campaigns, media launches, etc., are required to realize client goals. Her vision guides the creation of world-class web experiences, including mobile usage, site UX, design, mobile app adoption and emerging innovation for clients including Dallas Mayor Mike Rawlings, State Representative Morgan Meyer, Dallas City Councilmember Jennifer Staubach Gates, Trinity Groves, Southern Methodist University Deason Center for Criminal Justice Reform and the Coalition for Cayman.

Jessica holds a Bachelor of Arts degree in Political Science from Texas A&M University. She has been a mentor for the Higher Education Reality Operations (HERO) Mentor Program for the Uplift Education Schools Road to College Program. She was a member of the top fundraising team for the 2014 North Texas Walk to Cure Arthritis. A Dallas native, Jessica enjoys experimenting in the kitchen, watching the Dallas Cowboys and Texas A&M Aggies and spending time with her husband, family, friends and Boston Terrier.

Katie Chiu - Allyn Media - Kate Stipp

Katie Chiu

Social Media Strategist

Katie Chiu actively creates and manages content and conversations on Facebook, Twitter, Instagram, SnapChat, YouTube, LinkedIn and other media/websites for Allyn Media clients. An artist, Katie designs graphic identities, creates graphic tools and animations, and is an accomplished photographer. Katie guides paid social strategy, and works with clients to generate content that educates, motivates and empowers target audiences to act in ways that benefit Allyn Media clients. She listens, monitors and responds to client-related discussions on externally managed social media platforms and discussion boards. Katie coordinates with public relations, public affairs and creative teams to conceptualize, manage and execute innovative social media projects and campaigns that actively engage key audiences for clients like Trinity Groves and Southern Methodist University's Deason Center for Criminal Justice Reform. Her data analytics reports help clients stay informed of best practices. She conducts regular social media training of clients. She is consistently growing online social media communities and creating effective strategies to utilize social media on behalf of clients.
David Frederick - YMCA Dallas - Allyn Media

David S. Frederick

Chief Marketing & Communications Officer, YMCA of Metropolitan Dallas

David can define the marketing strategy, develop effective integrated marketing communications and digital strategy for any organization, no matter the size or industry. He has proven experience with some of the largest companies in the world to small businesses.

David is a dynamic and creative leader with extensive experience developing and implementing integrated marketing programs, projects, and processes. He successfully defines the strategic and creative vision, leading execution by inspiring and motivating teams and driving collaboration across functions.

Tyler Litchenberger - Toyota - Allyn Media

Tyler Litchenberger

Social Media Manager Toyota Motor North America

Tyler Litchenberger has fifteen years of communications & social media experience leading teams and executing projects involving marketing communications, new product launches and product communications, celebrities/athletes/influencers, and brand reputation campaigns. She has strong knowledge and personal passion for everything pop-culture, trends and customer-first approach.

Career highlights include:
- Launching All Day Breakfast for McDonald's
- Co-host of Toyota Untold Podcast
- Marshmallow Tundra
- Convincing McD's franchisees to go with Facebook over MySpace in 2006

Derek Hubbard - Southwest Airlines - Allyn Media

Derek K. Hubbard

Manager of External Communications and a Spokesperson for Southwest Airlines

Derek K. Hubbard is Manager of External Communications and a Spokesperson for Southwest Airlines. In his role, Derek manages a Team responsible for the Company’s branded partnerships and entertainment PR, as well as organic social media content and storytelling. He also serves as an advisory board member for Dallas Area Rapid Transit (DART). Previously, Derek worked as a television producer in Dallas and also in financial communications in London. Derek holds a Bachelor of Arts degree in Corporate Communications & Public Affairs from Southern Methodist University (SMU), and also studied at Regent’s University London.

Derek was recognized in 2017 by PR News as a 30 and Under Rising PR Star. He also has written for and/or been quoted in Entrepreneur, Inc.com, The Washington Post, and various publications. Derek also contributed on FOX Radio on the effectiveness of Super Bowl commercials. Through his work with the Willis M. Tate Distinguished Lecture Series, Derek interviewed public figures including Michael J. Fox, Tina Brown, Neil DeGrasse Tyson, Katie Couric, Walter Isaacson and more.

Find him at @derekkhubbard if you want to talk entertainment, social, or the time he appeared on Carpool Karaoke.