DALLAS CCD 13 POLL
EXECUTIVE SUMMARY
JULY 28, 2020

SUMMARY

ISSUES TO IMPROVE DALLAS: When respondents were asked to rank issues to improve Dallas, the following issues were given highest priority: recovering from the pandemic, stronger ethics in city government, fighting crime, supporting our police, and fighting racism.

MESSAGING: Messages that resonated with respondents as making them more likely to vote for a candidate include messages around a candidate who: will focus on quality of life and strong basics (like roads, school and police) to attract new business and growth, will be an advocate for taxpayers as our city struggles with the economic impact of the pandemic, has experience managing budgets during a difficult economy, will support resources for law enforcement, who understands the issues currently facing our city regarding racism and oppression, will focus on getting taxpayers more for their money, and will focus on basics (like fixing potholes, improving parks, and strengthening police and fire protection).

Additional messages that resonated, but not as strongly, include messaging around a candidate who: has experience managing multi-million-dollar budgets, is a consensus builder, and one who voted against frivolous spending as an appointee to a city commission.

Messages that respondents ranked more in the middle (somewhat more likely / somewhat less likely) or were indifferent, include messaging around candidates who: lived their whole life in North Dallas and truly understands the community, volunteers on the board of their Neighborhood Association or Homeowners Association, who’s a developer that has led successful development projects in our community, and one who dedicates their time to serving on various civic and nonprofit boards across the city.

POLITICAL VIEWS

100% of respondents are registered to vote in the City of Dallas.

Respondents described themselves as:

Conservative: 46% (Very Conservative: 30% | Somewhat Conservative: 16%)
Moderate: 29%
Liberal: 21% (Somewhat Liberal: 13% | Very Liberal: 8%)
Unsure/Other/Refused: 4%

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LOCAL POLITICS | APPROVAL/DISAPPROVAL

Respondents were read the following questions about local politics and were asked if they approved or disapproved.

The way things
work at
Dallas City Hall:

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In the job Eric Johnson
is doing as Mayor and
handling the mayor’s office:

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In the job performance of
Councilmember
Jennifer Staubach Gates:

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ISSUES TO IMPROVE DALLAS | RANKING LOW VS. HIGH PRIORITY

Next, respondents heard a list of issues that some people believe will improve Dallas. For each issue, respondents were asked to rank that issues on a scale of 1 to 5, with one being the lowest priority, and five being a top priority.

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RECOVERING FROM THE PANDEMIC

Ranked One/Lowest Priority: 3%
Two: 3%
Three: 8%
Four: 12%
Five/Top Priority: 71%
Unsure/Refused: 3%

FIGHTING CRIME

Ranked One/Lowest Priority: 1%
Two: 5%
Three: 14%
Four: 18%
Five/Top Priority: 61%
Unsure/Refused: 1%

STRONGER ETHICS IN CITY GOVERNMENT

Ranked One/Lowest Priority: 2%
Two: 3%
Three: 14%
Four: 18%
Five/Top Priority: 61%
Unsure/Refused: 2%

SUPPORTING OUR POLICE

Ranked One/Lowest Priority: 2%
Two: 3%
Three: 16%
Four: 16%
Five/Top Priority: 61%
Unsure/Refused: 2%

FIGHTING RACISM

Ranked One/Lowest Priority: 8%
Two: 5%
Three: 11%
Four: 12%
Five/Top Priority: 61%
Unsure/Refused: 3%

REDUCING THE TAX BURDEN ON HOMEOWNERS

Ranked One/Lowest Priority: 6%
Two: 10%
Three: 19%
Four: 18%
Five/Top Priority: 45%
Unsure/Refused: 2%

IMPROVING OUR STREETS

Ranked One/Lowest Priority: 4%
Two: 6%
Three: 23%
Four: 22%
Five/Top Priority: 44%
Unsure/Refused: 1%

CREATING JOBS & ECONOMIC GROWTH

Ranked One/Lowest Priority: 4%
Two: 6%
Three: 20%
Four: 25%
Five/Top Priority: 43%
Unsure/Refused: 2%

MORE ACCOUNTABILITY AT CITY HALL

Ranked One/Lowest Priority: 2%
Two: 6%
Three: 24%
Four: 21%
Five/Top Priority: 42%
Unsure/Refused: 5%

INVESTING IN INFRASTRUCTURE

Ranked One/Lowest Priority: 2%
Two: 7%
Three: 19%
Four: 28%
Five/Top Priority: 40%
Unsure/Refused: 4%

STATEMENTS OF INFLUENCE

Respondents were read a series of statements about some of the possible candidates in the upcoming May 2021 election. For each statement, respondents were asked whether that information makes them more likely or less likely to vote for that candidate.

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A candidate who believes that focusing on quality of life and strong basics like roads, schools and police, is the best way to attract new business and growth. Respondents are:

52% Much More Likely to Vote for that Candidate
36% Somewhat More Likely to Vote for that Candidate
3% Somewhat Less Likely to Vote for that Candidate
<1% Much Less Likely to Vote for that Candidate
7% No difference
2% Unsure/Refused

A candidate who will be an advocate for taxpayers as our city struggles with the economic impact of the pandemic. Respondents are:

47% Much More Likely to Vote for that Candidate
39% Somewhat More Likely to Vote for that Candidate
3% Somewhat Less Likely to Vote for that Candidate
2% Much Less Likely to Vote for that Candidate
8% No difference
1% Unsure/Refused

A candidate with experience managing budgets during a difficult economy. Respondents are:

45% Much More Likely to Vote for that Candidate
40% Somewhat More Likely to Vote for that Candidate
5% Somewhat Less Likely to Vote for that Candidate
0% Much Less Likely to Vote for that Candidate
8% No difference
2% Unsure/Refused

A candidate who will focus on basics like fixing potholes, improving parks, and strengthening police and fire protection. Respondents are:

41% Much More Likely to Vote for that Candidate
43% Somewhat More Likely to Vote for that Candidate
6% Somewhat Less Likely to Vote for that Candidate
1% Much Less Likely to Vote for that Candidate
6% No difference
3% Unsure/Refused

A candidate who will focus on getting taxpayers more for their money. Respondents are:

47% Much More Likely to Vote for that Candidate
36% Somewhat More Likely to Vote for that Candidate
6% Somewhat Less Likely to Vote for that Candidate
1% Much Less Likely to Vote for that Candidate
7% No difference
3% Unsure/Refused

A candidate who will support resources for law enforcement. Respondents are:

56% Much More Likely to Vote for that Candidate
27% Somewhat More Likely to Vote for that Candidate
8% Somewhat Less Likely to Vote for that Candidate
2% Much Less Likely to Vote for that Candidate
4% No difference
3% Unsure/Refused

A candidate who understands the issues currently facing our city regarding racism and oppression. Respondents are:

49% Much More Likely to Vote for that Candidate
33% Somewhat More Likely to Vote for that Candidate
4% Somewhat Less Likely to Vote for that Candidate
4% Much Less Likely to Vote for that Candidate
7% No difference
3% Unsure/Refused

A candidate with experience managing multi-million-dollar budgets. Respondents are:

27% Much More Likely to Vote for that Candidate
47% Somewhat More Likely to Vote for that Candidate
8% Somewhat Less Likely to Vote for that Candidate
5% Much Less Likely to Vote for that Candidate
10% No difference
3% Unsure/Refused

A candidate who is a consensus builder. Respondents are:

40% Much More Likely to Vote for that Candidate
32% Somewhat More Likely to Vote for that Candidate
9% Somewhat Less Likely to Vote for that Candidate
2% Much Less Likely to Vote for that Candidate
12% No difference
5% Unsure/Refused

A candidate who’s voted against frivolous spending as an appointee to a city commission. Respondents are:

38% Much More Likely to Vote for that Candidate
34% Somewhat More Likely to Vote for that Candidate
9% Somewhat Less Likely to Vote for that Candidate
3% Much Less Likely to Vote for that Candidate
9% No difference
6% Unsure/Refused

A candidate who’s lived their whole life in North Dallas, who truly understands the community. Respondents are:

20% Much More Likely to Vote for that Candidate
38% Somewhat More Likely to Vote for that Candidate
12% Somewhat Less Likely to Vote for that Candidate
2% Much Less Likely to Vote for that Candidate
26% No difference
2% Unsure/Refused

A candidate who dedicates their time to serving on various civic and nonprofit boards across the city. Respondents are:

18% Much More Likely to Vote for that Candidate
40% Somewhat More Likely to Vote for that Candidate
14% Somewhat Less Likely to Vote for that Candidate
5% Much Less Likely to Vote for that Candidate
20% No difference
3% Unsure/Refused

A candidate who’s a developer, who led successful development projects in our community. Respondents are:

12% Much More Likely to Vote for that Candidate
34% Somewhat More Likely to Vote for that Candidate
19% Somewhat Less Likely to Vote for that Candidate
12% Much Less Likely to Vote for that Candidate
21% No difference
2% Unsure/Refused

A candidate who volunteers on the board of their Neighborhood Association or Homeowners Association. Respondents are:

14% Much More Likely to Vote for that Candidate
29% Somewhat More Likely to Vote for that Candidate
19% Somewhat Less Likely to Vote for that Candidate
4% Much Less Likely to Vote for that Candidate
32% No difference
2% Unsure/Refused

METHODOLOGY & DEMOGRAPHICS

354 surveys were polled over the phone between the dates of July 16 – July 23, 2020.

By observation, respondents’ gender is identified as:

48% male | 52% female

Participants self-identified age group is the following:

4% ages 18 to 39
23% ages 40 to 55
25% ages 56 to 69
47% ages 70 or older
1% refused

Gender

Age

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DALLAS CCD 13 POLL & EXECUTIVE SUMMARY by ALLYN MEDIA

DALLAS CCD 13 POLL EXECUTIVE SUMMARY JULY 28, 2020