After realizing servers housing confidential student information had been compromised, Allyn Media was hired to handle crisis communications strategy and message development for a major U.S.-based education company.

We developed messages, wrote press releases and related materials, and handled all media requests and statement issuance. We reached out to reporters to correct headlines and stories. We drafted communications to be shared with clients and on behalf of clients to be shared with students, their families, education oversight committees and policymakers. We provided daily monitoring of media coverage and reported media results related to the issue to help continue to guide strategy throughout the life of the issue.